How to optimize Twitter profile for maximum growth

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Learn how to optimize your Twitter profile to attract more followers.

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As discussed in previous article, Twitter can help you build meaningful relationships that will in turn help you grow your business. Now it’s time to dig into how to prepare and optimize your Twitter profile to make sure that you get the most out of your efforts on Twitter.

 

Your Twitter profile is all about value proposition, it should show your targeted audience who you are and why people should follow you. Each element should accurately reflect your message.

 

Let’s start by looking at what those elements are:

 

 

1. Name & Username: make yourself memorable

 

Your name and username are the second most important elements of your Twitter profile. That’s because these play an integral role in your branding. You want to make these easy to recognize and remember. To that end, make sure that both are:

    • Consistent with your name and with other platforms such as Instagram, Facebook, YouTube, TikTok. Unless they are part of your name or branding, never include numbers just to make your username unique. If your name is not is not available, try adding “Iam”, “Official” , “real” before or after your name. Choose something that goes well with your name and branding.
    • Stylized in such a way that they are easy to read and visually memorable.
      Isn’t “@webROIagency easier to remember than “@webroiagency?
    • I may even suggest that you add your main keyword in your name field provided that your name is short enough to accommodate both your name and the keyword in 30 or less characters. Note that Twitter name allows up to 50 character, but anything more than 30 characters is clipped in search results.

See examples in Twitter Growth Newsletter.

2. Profile Picture: Aim to make Twitter profile easily recognizable.

 

Because Twitter users often follow lots of people and have a large number of tweets available to read when they log on, most of them skim their Twitter feed rather than read every post. As they skim, they look for the profile images of the accounts in which they’re the most interested. For that reason, make your profile picture stand out and instantly recognizable.

 

Here are some tips:

  • Use a square image or optimize for a square shape.
  • Incorporate your logo or another easily identifiable element.
  • Use the image that best matches your message and strategy.
  • Use a high-quality image. I suggest you let a professional design this for you.
  • Resist the urge to change your profile photo too often. If you have to, make sure that your new photo is consistent with your branding.

 

3. Banner: Visually showcase something exciting

 

Consider this 1500 x 500 pixels real estate as your most powerful billboard on Twitter. If done right, content placed here can stand out and draw in users to your profile. For optimal results, the banner needs to be visually branded and may include both text and images. You can swap this banner as you need, but make sure that each version you place is consistent with your branding and message.

 

Ways to use Twitter banner

  • Announce & promote your latest project, service or  feature.
  • Showcase yourself at work or your lifestyle to give fans an insider look.
  • Showcase what your business is about.
  • Highlight upcoming events such as podcast, youtube video.
  • Feature event photos, or highlight your work and team.

 

In the interest of time, let’s look into what not to do in your bio on Twitter in the next article.

 

 

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