How to optimize Twitter profile for maximum growth

Share on facebook
Share on twitter
Share on linkedin
Share on reddit
Share on email

Share this post

Share on facebook
Share on twitter
Share on linkedin
Share on reddit
Share on email

Learn how to optimize your Twitter profile to attract more followers.

Share this post

Share on facebook
Share on twitter
Share on linkedin
Share on reddit
Share on email

As discussed in previous article, Twitter can help you build meaningful relationships that will in turn help you grow your business. Now it’s time to dig into how to prepare and optimize your Twitter profile to make sure that you get the most out of your efforts on Twitter.


Your Twitter profile is all about value proposition, it should show your targeted audience who you are and why people should follow you. Each element should accurately reflect your message.


Let’s start by looking at what those elements are:



1. Name & Username: make yourself memorable


Your name and username are the second most important elements of your Twitter profile. That’s because these play an integral role in your branding. You want to make these easy to recognize and remember. To that end, make sure that both are:

    • Consistent with your name and with other platforms such as Instagram, Facebook, YouTube, TikTok. Unless they are part of your name or branding, never include numbers just to make your username unique. If your name is not is not available, try adding “Iam”, “Official” , “real” before or after your name. Choose something that goes well with your name and branding.
    • Stylized in such a way that they are easy to read and visually memorable.
      Isn’t “@webROIagency easier to remember than “@webroiagency?
    • I may even suggest that you add your main keyword in your name field provided that your name is short enough to accommodate both your name and the keyword in 30 or less characters. Note that Twitter name allows up to 50 character, but anything more than 30 characters is clipped in search results.

See examples in Twitter Growth Newsletter.

2. Profile Picture: Aim to make Twitter profile easily recognizable.


Because Twitter users often follow lots of people and have a large number of tweets available to read when they log on, most of them skim their Twitter feed rather than read every post. As they skim, they look for the profile images of the accounts in which they’re the most interested. For that reason, make your profile picture stand out and instantly recognizable.


Here are some tips:

  • Use a square image or optimize for a square shape.
  • Incorporate your logo or another easily identifiable element.
  • Use the image that best matches your message and strategy.
  • Use a high-quality image. I suggest you let a professional design this for you.
  • Resist the urge to change your profile photo too often. If you have to, make sure that your new photo is consistent with your branding.


3. Banner: Visually showcase something exciting


Consider this 1500 x 500 pixels real estate as your most powerful billboard on Twitter. If done right, content placed here can stand out and draw in users to your profile. For optimal results, the banner needs to be visually branded and may include both text and images. You can swap this banner as you need, but make sure that each version you place is consistent with your branding and message.


Ways to use Twitter banner

  • Announce & promote your latest project, service or  feature.
  • Showcase yourself at work or your lifestyle to give fans an insider look.
  • Showcase what your business is about.
  • Highlight upcoming events such as podcast, youtube video.
  • Feature event photos, or highlight your work and team.


In the interest of time, let’s look into what not to do in your bio on Twitter in the next article.



Share this post

Share on facebook
Share on twitter
Share on linkedin
Share on reddit
Share on email

Want to see the best examples?

Get an email with case studies of the most successful entrepreneurs and creators who have mastered optimizing their Twitter profiles for maximum growth.

plan comparison

Compare plans side-by-side

Select a plan that’s right for your business. You may cancel, upgrade or downgrade at any time.

Basic Growth Managed

Perfect for businesses experimenting social lead generation.

Perfect for businesses looking to get maximum leads from social and manage their own outbound marketing.

Perfect for businesses looking to convert the maximum number of leads to clients using our proven outbound marketing.

Lead Generation

Automatically search for leads.


Turns lead into sales prospect i.e eligible to be targeted by outbound sales campaigns.


Find contact information such as emails and telephone numbers for your sales prospect. All contact information are up to date and verified.

*400 leads / month

Outbound Sales

Target your leads and/or prospects with lead magnet content on social media.

Setup high converting automated email sequences to your prospects. You may create own emails or use our proven templates and sit back and watch your calendar fill up with sales call appointments.

Include automated DMs in your sequences to send out and monitor DMs to your leads to increase the chances of your messages been seen.

We use a custom AI-bot in combination with automated emails to engage with leads to book calls for your sales team.

Account Management

You get a single point of contact you can call, email and will manage your account every day.

Tips, strategies and templates from similar successful accounts.

We continuously monitor and optimize your account for best results.

We provide you monthly reports on your account growth.

If the scope of your need isn't already covered with our existing tools, we will build a custom solution just for you.

URL Shortener & Link Tracker

Built-in URL shortener automatically shortens all URLs within emails, DMs, or social content. You may also manually shorten URLs that you want to track. Compatible with Google Analytics i.e you may track UTM attributions by campaign, medium, source, target keywords in Google Analytics.

Built-in link tracker shows you exactly how each shortened link in all your content is performing so you can focus on creating more high click-through content. Compatible with Google Analytics i.e you may track UTM attributions by campaign, medium, source, target keywords in Google Analytics.


Integrate your account with your CRM to export your leads or sales prospects.

Automatically import your content daily from WordPress into ByPeers account for content publishing.

Access to API for custom integrations such as content activations.

API plans start at $20/months

Unlimited for no additional cost

Custom integration to your platforms such as CMS, email campaigns, et cetera.

Campaign Management

Create standalone social campaigns and/or organize all your content into campaigns for easier tracking and reporting.

Enable your team to moderate content from campaign for activations.

Use built-in analytics to measure campaign performance by defined metrics and KPIs.

Integrate content from your campaigns to your microsites and landing pages.

Available at additional cost

Included at no additional cost

Audience & Relationship Building

Generate a csv file of custom audience to target with your paid campaigns on Twitter.

Get a list of “Who To Follow” in your Twitter Profile, automatically updated daily.

Get a list of “Who To UnFollow” in your Twitter Profile, automatically updated daily.

Content Scheduling & Publishing

ByPeers auto-posts at the optimal time for maximum reach, engagement and impact.

Approve posts first before they are scheduled for publishing

See all your scheduled posts in one place, and add or edit posts as needed.

Based on engagement on your previous content.

Social Listening & Discovery

Track content by hashtags or keywords relevant to your business, industry or niche.

Track content by influencers, competitors, leads/prospects, or anyone for any reason.

Find out which hashtags/keywords are prominent in conversation relevant to your business, industry, or niche.

Find out who are the people leading conversations relevant to your business, industry, or niche at all times.

Engagement Tracking

Track clicks, likes, comments, retweets for content performance reporting and never miss opportunities to engage with your audience.


Keep track of any mentions of your business and respond to them in a single place.

Keep track of important messages from your Direct Message inbox.

Keep track of comments on your content, view and reply to them in a single place.


See how your clickable content is performing for each shortened URL, as well as each landing page.

Understand how your audience is engaging with our content.

Get insights into how your content is performing using defined metrics and KPIs.

See how your audience building is performing using defined metrics and KPIs.

$198 / month
$598 / month
Starts at $998 / month

Managed Trial

Submit your information and we'll setup your trial.